The Sticky Sitch: 
Design Thinking for makers, founders, and big ideas.
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The Sticky Sitch: Design Thinking for makers, founders, and big ideas.

Hi! I'm Sisa Lleses, Product Designer & Co-Captain at Design Off The Boat.

I wanted to create an interactive way to build a place where founders can learn how design thinking can help them achieve their goals, and find design thinking facilitators that are a good fit for their focus areas and values.

I'm currently developing this video-based coaching platform, using No-Code tools – and in public!

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Concept

Idea

A video-based coaching app that will help entrepreneurs, founders, and makers find the right facilitator by giving them a platform to find a good fit.

My personal goal is to show entrepreneurs how no-code can accelerate the time-to-impact of their ideas for social good, and to encourage makers to create more inclusive and socially responsible products whenever they can. I believe Design Thinking bridges this gap.

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It all started with me wondering: Why is it that whenever I post about No-Code on Twitter I get a lot of engagement, but when I post about Social Impact and Design Thinking...I get close to zero replies? I realized it was simply because no one in my audience knew what the hell I was talking about – or knew that they had the seeds for Design Thinking all along.

Context

There are three things that I live by as a designer: Social Impact, Design Thinking, and No-Code. That's because we have 10 years to save the world. There's a framework for exactly what needs to be done: The Sustainable Development Goals for 2030.

Technology plays a big role in bridging these gaps. This means that the products and services we create must be truly inclusive and produced at a pace that allows us to respond to the goals sooner. You can already see where No-Code comes into play.

In my work, I learned that Design Thinking was the missing piece that bridged the gap of understanding between non-technical social entrepreneurs and the practicality of building with no-code. Through our workshops we're able to create a roadmap of the challenges that need to be addressed and generate a technical scope of the products & services that need to be built.

The biggest value however comes in the mapping sessions that provide a holistic view of how their ideas affect systems change. Where does the shift happen and what is your role in creating positive outcome?

"Systems at all scales are dynamic and composed of a variety of actors, interconnections, power dynamics and underlying cultural mindsets. All of these can shift based on things such as election cycles, economic recessions, cultural movements, natural disasters and, as of recently, a pandemic. This often means partnerships need to pivot to make sure they stay on track for their transformation goals."
"Systems at all scales are dynamic and composed of a variety of actors, interconnections, power dynamics and underlying cultural mindsets. All of these can shift based on things such as election cycles, economic recessions, cultural movements, natural disasters and, as of recently, a pandemic. This often means partnerships need to pivot to make sure they stay on track for their transformation goals." [Source]
Design Thinking

I could give you the IDEO definition of Design Thinking but in our context, what it provides us is a common language, channeled through a mental model that holds space for all the ideas – all the voices - that have a stake in it. This is important because internally, nobody in your team thinks exactly like you. To be truly human-centric, you shouldn’t assume that you know what your users are thinking, feeling, and doing. Design Thinking creates a framework that is based on building a greater sense of empathy. What I recognized in both social entrepreneurs and makers is their natural inclination to design thinking in the sense of minding the gaps in their environment, whether they are aware of it or not.

They didn’t see the value (or understand the concept at all) until it was demonstrated to them by breaking down their own ideas – from concepts to digestible modules and usable toolkits.

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Hypotheses
  • If makers & future founders were able to take advantage of Design Thinking, it would encourage them to bring a more empathetic, inclusive, and sustainable systems approach to the products they build. (i.e. Does your product contribute to a more liveable future for the human race?)
  • Face-to-face interaction is the best way to determine a good fit between ideas, working styles, and focus areas.
Observations

Pain Point

Founders and makers don't always have a Design Thinking background or access to Design Thinking facilitators to even recognize that their problems can be solved with it.

Opportunity

Design Thinking facilitators are looking for clients to coach or have some downtime to offer help.

Risk

How will both facilitators & customers know that they are a good fit?

User Journey + Technical Scope

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Explainer coming soon! For now, here is the fancy gif of how I got there. I know it's crazy fast, I'm working on the video!

It's important to note that even if I am trying to place my self in the user's shoes, these are all just assumptions of what questions I THINK the users would ask. A true design thinker will actually ask users what they are Thinking, Feeling, and Doing at every stage of the journey. I've also only mapped out the journey for the founders but not for the design thinking facilitators so there's bound to be some gaps that I've yet to connect.
It's important to note that even if I am trying to place my self in the user's shoes, these are all just assumptions of what questions I THINK the users would ask. A true design thinker will actually ask users what they are Thinking, Feeling, and Doing at every stage of the journey. I've also only mapped out the journey for the founders but not for the design thinking facilitators so there's bound to be some gaps that I've yet to connect.

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Tools Used

Prototypes

#BuildinPublic

Progress

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Your feedback is gold! Please help me build a better product or tell me how I can document my process better by reaching out on Twitter!